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The final LinkedIn Ads costs depend on a number of other variables besides your budget and bidding strategy. First and foremost, this is the CPM. As you learned above, this indicates the cost per 1,000 impressions achieved. The CPM varies depending on the target audience you want to serve or the type of campaign you are running.
Let's start with the target audience you set. Make sure your target audience isn't too small. If the target audience is too small in advance, the algorithm will have difficulty optimizing, which will reduce ad relevance and increase the CPM. Especially on LinkedIn, the target audience is already somewhat limited due to the platform's professional focus. Our recommendation is therefore to keep the target audience a little larger rather than smaller. When we talk about the target audience, we must of course also talk about competition. If your market segment is highly competitive, this will drive up your LinkedIn Ads costs. The opposite is true for advertising in a niche market, where you can often achieve a lot with a smaller budget.
The same applies to different campaign types: A reach campaign aims exclusively for cameroon phone number data maximum visibility, which results in a high number of impressions and keeps the CPM correspondingly low. In contrast, a conversion campaign focuses on winning only auctions that are highly likely to lead to a conversion. Therefore, the CPM costs are significantly higher in a conversion-competitive audience than in a broad, reach-optimized audience.
LinkedIn Ads Costs: How to Calculate the Necessary Budget
Now that you're aware of the factors that can influence CPM, it's time to plan your LinkedIn advertising budget.
To do this, you'll need the following variables:
CPM: Cost per 1,000 impressions
Audience: Size of your audience
Frequency: Number of touchpoints with your audience
The rule of thumb for calculating your LinkedIn Ads budget is:
((Audience * Frequency) / 1,000) * CPM
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