What is the role of events in Google Analytics?

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The big role of events in Google Analytics is their ability to measure certain interactions a visitor has with your website content.

They serve to categorize different actions that a person performs, and you are the one who defines which actions should or should not be measured for later analysis, such as clicks, page scrolls and even time spent on a page.

Let's see below how we can benefit from the events created in Google Analytics.

Using Events in Google Analytics for Data Optimization
Suppose you have a landing page and, at the end of it, there is a button to rcs data saudi arabia a WhatsApp message, another to call, and a contact form in case of questions. You want to analyze how many interactions each of these options received, that is, which one is more efficient compared to the others.

This analysis is only possible when you set up events in Google Analytics. Whenever any of these options are used, a new event can be created and you will be able to analyze them in the Behavior > Events report, grouped by category, action, and labels that you define.


In this hypothetical scenario, it is possible to see that the WhatsApp contact button, over a period of 30 days, had more conversions compared to other contact methods.

What are the benefits of tracking events?
In addition to analyzing the actions that users take, another role of events in Google Analytics is to create remarketing lists and goals from event categories, events, and event labels.